Spring & Summer Trends 2024

2024 Spring/Summer Foodservice Frozen Treats Trends Intro

In a Joy-Starved World, Can Your Operation Deliver?

In today's whirlwind world, bombarded by information and responsibility, consumers are desperate for "micro-moments" of happiness. Restaurants, particularly those delivering familiar flavors with a playful twist, have the power to be the hero. In a recent study, 69% of consumers revealed they indulge in a sweet treat weekly or more often, seeking solace and comfort. The message is clear: taste reigns supreme, but mere deliciousness isn't enough. Brands that master the art of joy, focusing their communication on lightheartedness and comfort, will win hearts (and wallets). The key? Striking the perfect balance between familiar flavors that provide a sense of security and unexpected twists that pique curiosity. Delightful yet approachable, these slight riffs empower consumers to embrace adventure without straying too far from their comfort zone. Be a purveyor of happiness.

Sources: Mintel 2024 Food & Drink Trends; 2024 Food Trends Datassential; Mintel Purchase Intent 2024