2026 Spring/Summer Trend Report

Your Sneak Peek at the 2026 Frozen Treat Trends

2026 is all about frozen treats that surprise and delight. Consumers are craving multi‑sensory experiences, global flavors, and indulgent moments that also offer functional benefits. This season’s trends open the door for operators to get creative with texture, taste, and innovation—all while meeting evolving guest expectations.

Top Trends to Watch

• Multi‑Sensory Indulgence — Treats that engage sight, texture, aroma, and even sound.
• Purposeful Indulgence — Hybrid dessert-drink-snack formats with benefits like protein, energy, and hydration. 
• Culturally Infused Nostalgia — Modern twists on nostalgic flavors with global influence.
• Flavors Rising Fast — Tiramisù, pistachio, coffee, honey, and peanut. 
• Texture‑Rich Soft Serve — Crunch, contrast, and layered combinations redefining mouthfeel.
• Swicy & Sour Momentum — Sweet‑heat and sour-forward flavors like yuzu and tamarind.
• AI‑Driven Innovation — Faster flavor creation and personalized desserts powered by AI.