2025 Trend Reports: Menu Matters

In Menu Matters survey of consumers for 2025, patrons want something new. They are starting out the year hopeful and 39% are looking for more newness on menus. They want the food industry to wake them up, bring them together, and show them something unique. Though it’s good to adopt flavor and ingredient trends, don’t offer the same foods everyone else is offering. Industry experts suggest offering fun flavors, sampling and add-on ingredients without large monetary investment.