2025 Trend Report: Soft Serve's Sweet Comeback

Why It’s More Popular Than Ever? Soft serve is having a major moment—and it’s no longer just about cones.

From upscale restaurants to cozy corner cafés, chefs and creators are re-imagining this frozen treat favorite in bold, exciting ways. What’s fueling the trend? A mix of nostalgia, culinary creativity, and the undeniable versatility of soft serve.

According to Menu Matters’ consumer survey, the top craving for 2025 is simple: “just give me something new,” and chefs are delivering. Soft serve is popping up in everything from decadent dessert sandwiches and parfaits to savory dishes with a sweet edge. Think unexpected twists like matcha-mango swirls, local flavor infusions, and chili honey-drizzled soft serve topped with toasted coconut.

Let’s face it—soft serve is a total showstopper. Those towering swirls, bold colors, and melty toppings are practically made for Instagram. Eye-catching creations don’t just turn heads—they drive traffic. A viral soft serve moment can mean big buzz (and bigger business) for your brand.

Smart operators are leaning in, experimenting with daring new flavors, stunning presentations, and seasonal specials that keep customers coming back for more.

Whether it’s the nostalgia, the innovation, or the pure joy of that first cold bite, one thing’s clear: soft serve is back—and it’s better than ever.

With Frostline® Soft Serve Dry Mix, you get all the creamy goodness, none of the hassle, and endless ways to make it your own.

Ready to ride the soft serve wave? Join the movement—let Frostline® Soft Serve Dry Mix be your partner in flavor.

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